Sony Ericsson Pureness gets price and UK release

Sony Ericsson has definite its newborn wager finished phone, the Pureness, module not be offered finished the customary organisation channels.Instead, it module ostensibly be offered finished outlets such as Selfridges and organisation museum shops, according to Brand Republic.And it won't be cheap either - if you're after a baritone spec sound with the world's prototypal clear screen, then you'll requirement to bomb discover £530 notes.Design pieceSet for a Nov UK release date, the Pureness module be promoted as a organisation piece kinda than a technological marvel, according to head of Brand at Sony Ericsson Cathy Davies.She said it would be an 'iconic status product, not accumulation market' which makes a lot of sense at the price.Previously famous as the Kiki, the Pureness is in candid contestant to the smartphones from Sony Ericsson, the Xperia series and the forthcoming Satio, as the brand looks to ready its quirky organisation division working despite dropping profits.
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